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| April 2008 Issue | |||||||||||||||||||
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In addition to giving you the chance to earn back your 1&1 fees, the 1&1 Affiliate Program wants to send you and a guest to Montego Bay, Jamaica! The 1&1 Affiliate eNews gives both beginner and advanced techniques to increase your site traffic – and ways to earn more from our affiliate program. This month we have some super special offers you can promote, more about the new easy-to-use Tell a Friend Tool, as well as new secrets to success, resources, and affiliate bonuses. You also will want to catch part II of our Spotlight article: “The Unspoken Secrets of True Web Traffic Success.” for a dozen out-of-the-box traffic tips and the opportunity for $100 cash. Reminder: missed last month's issue? Click here |
In this Issue:
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Everyone’s talking about it. Our huge Affiliate Contest is in full swing and affiliates just like you are selling like crazy to get their chance at taking home the grand prize vacation package to Jamaica or other great prizes. It’s easy to participate. Anyone who refers at least 10 new hosting customers through their affiliate link has a chance to win. As a 1&1 customer, you already have an affiliate tracking link that you can start emailing to your friends and family, or placing on your website- don’t wait, get started today. A big screen TV, a laptop and an iPhone are just a few of the many prizes you can win in addition to the grand prize Jamaican vacation for two. The more you promote your affiliate link, the better your chances will be! The best part is, prizes or no prizes, you are still earning up to $300 per referral. Can you refer 10 new hosting clients to 1&1 between now and the end of May? We think so! You can visit our Contest Page for all the pertinent details including a full list of prizes and official rules. If you still have any questions or just want to tell us how excited you are about this amazing contest drop us a note: emarketing@1and1.com If you haven’t started to promote your 1&1 affiliate link, you're really missing out. With huge commissions and great prizes being given away there is no better time to be a 1&1 Affiliate. Log into your 1&1 Control Panel to grab your affiliate link. For more general details about 1&1's Affiliate Program please
visit the program
page on our website.
1&1 March Special Offers - Can you sell F R E E??? HOSTING: Right now you can get our Home Microsoft or Linux hosting free for the first 3 months. This is a great offer to promote to your website visitors who are looking for a reliable solution to build or expand a web presence. The Home Hosting Package was already a top-seller even before our special offer. So combined with this great offer, you will be able to convert even more of your referrals. Refer a new Home Hosting Package Customer and earn an easy $20 commission.
VPS SERVERS: Only until the end of April! Get the first 3 months Free on our VPS III package. VPS hosting is perfect for people who want to grow beyond shared hosting. 1&1 VPS hosting is both powerful and inexpensive and if you help us sell a VPS hosting account, you can earn $80! For a full list of our commissions please review our affiliate commission table.
SERVERS:For just a $1 set-up fee, you can get 3 months Free on our Business II Dedicated Server hosting. This is a strong offer on our world-class servers, not to mention, you could earn between $80 and $300 commissions depending on what specific Server your referrals buy. For a full list of our commissions please review our affiliate commission table.
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The Unspoken Secrets of True Web Traffic Success PART II: A Dozen Fun and Free Ways To Get More Traffic Now! Some traffic tactics are better than others; you already know that. But do you know which ones are the best for you and your website? Conventional web marketing wisdom says the best traffic tactics
are the ones with But I disagree. We’ve spent the last 10 years researching and developing hundreds of ways to drive more traffic to your website. So I could easily sit here and list off 250 highly-profitable, free or low-cost traffic tactics…but I won’t! The “best” traffic tactic cannot be defined by cost, hits or ROI – at least not in the way business normally defines the terms. (NOTE: Next month I’ll share the Top 10 Totally Free Traffic
Tactics of All-Time! ROI – Return on Investment – is a great traffic tool.
It gets you thinking about your advertising expenses in terms of “earnings” instead
of “cost”…which is a step forward. Your Passion, your time and your quality of life must be included when deciding “best”. Because it’s a fact, there are fun ways to build a web business and then there’s work. If you chose marketing tactics you don’t enjoy, you will not be doing them for very long. And there are too many fun, exciting, rewarding opportunities online to waste your time toiling away doing something you hate. So this month I’m going to share with you a dozen fun and free ways to get more traffic…simple, enjoyable tactics that will tap into your own passions in order to super-size your 1&1 affiliate commissions! 8 Fun and Free Traffic Tactics for Beginners Hard-core web marketing is about Search Engine Optimization, Pay-Per-Click Advertising and Affiliate Program Building. Yes, those are all essential pieces of every professional web marketer's repertoire, but not every traffic method is that difficult or expensive. In fact, sometimes traffic can be downright FUN! Here are my 8 favorite innovative and unique, free or low-cost ways to drive a flood of highly targeted traffic to your website very, very quickly. These are the tactics you can use to create a massive amount of traffic, even if you’re starting from scratch, have absolutely no budget...and hate marketing. 1. Blogging – Hardcore marketers strip all the fun out of blogging by auto-building all their massive “blog farms”. For the rest of us, we can generate just as much traffic while doing something we love by becoming a legitimate member of the Blogosphere. Getting started with blogging is extremely easy. Simply use the free blog that comes with your 1&1 web hosting account or try WordPress.com All it takes to get traffic immediately is to start writing your own blog posts and interacting with other bloggers in your niche. When I say “interacting” I mean: reading and commenting on other blogs; making posts on your blog that link to other posts you found funny, useful or just interesting (that’s called using trackbacks); and participating in blogger group discussions and other Blogosphere group events such as Blog-a-Thons and “Blog Carnivals”. The truth is, the Blogosphere is a whole new world, full of fun and exciting new ways to create traffic and market your products or services. I could easily write a hundred pages or more on how to create traffic by blogging. But the bottom line is, just jump in and get start doing it today…I’ll give you a full lesson on blog traffic in an upcoming issue. When it comes to driving highly targeted people to your website, nothing compares to posting, commenting, and trackbacks; all simple, fun, and extremely powerful web marketing tactics. 2. Social Networking – Another area that pure profiteers suck all the life out of is MySpace, Facebook, YouTube and the other social networking sites. The purpose of these sites is to connect with other people, from all across the globe, who are interested in the exact same things you are. Each site has its own unique features, but they’re all about sharing, communicating, and interacting with like-minded people…no matter where they are. To create free traffic it’s important to seize any and every opportunity to communicate with a group of people who are already interested in your niche. They are the perfect prospects for what you sell, and your mission is to find as many creative and innovative ways to communicate the value of your product or service to them as possible. Social Networking sites make this extremely easy. All of the Networking
sites contain numerous built-in tools designed to help members find,
communicate and interact with fellow members. By definition, these
sites want you to find each other. They need you to go out and build
online groups and web based communities around common interests,
dedicated to solving shared problems. And these are the exact same
things you need to do in order to get Social Networking users to
visit your site and buy the products and services you’re recommending
(like 1&1 web hosting). 3. Social Bookmarking – In almost every case, the key to creating free or low-cost traffic is creating articles, audio and video files, or other content that people interested in your product or service would find exceptionally valuable. But if content is the foundation of good web marketing, then distribution is what gets people’s attention. For sites on a tight budget, social bookmarking is one of the absolute best ways to reach-out and draw high-quality visitors to your site. Just create something truly great to share, then bookmark it using popular social bookmaking sites like digg.com or del.icio.us. If fellow members of community like it, they’ll bookmark it too. Content with a lot of bookmarks will quickly gain a huge amount of in-bound links, generate a lot of click through traffic, and rank at the top of the search results on these very popular sites. 4. Bonuses and Integration Marketing Tactics - If another site already has the traffic you want, then find creative ways to get access to it through them. Provide the site with a free bonus to give customers after making a purchase. Write up an extra tip or lesson to include in their auto-responder series. Or, do a special free teleseminar for their list. Another particularly effective technique is inviting an expert with a large list to do an interview for your site. They will naturally want to share the interview (which contains a creative offer for your product) with their list as well. But there’s one thing to remember about bonuses: contributing bonuses to paid products is significantly more profitable than submitting bonuses for free giveaways. Avoid all those free JV giveaway sites. Yes, you’ll get people onto your list, but the quality of the traffic is very, very poor. In most cases, free giveaway traffic is just a big waste of your time. 5. Craigslist – Online classified ad sites like Craigslist.org are one of the biggest untapped sources of high-quality web traffic. They are free, simple to use, and can overwhelm your server with visitors. There is quite a bit of trial-and-error involved with writing a
good, traffic pulling classified ad. But there are literally hundreds
of free or very low-cost classified ad sites just like Craigslist.org.
So once you’ve gotten your copy down (and it’s proven
to drive clicks that convert) then just roll it out across the web…and
sit back, relax and watch the traffic come flooding it. 6. Online Marketplaces – Most people search the web for information, but people who visit online marketplaces, like Amazon or eBay, are often looking to buy a specific product or service right now. These eager shoppers are exactly the type of people we want to visit our own website. Every online marketplace has their own unique rules and regulations, so you’ll need to do your homework, but in almost every case they are the prefect place to find good prospects for your product or service. Once you’ve found a marketplace that caters to your niche, getting their visitors to become yours is just a matter of finding creative ways to use the built-in marketing tools to communicate with targeted prospects for your product or service. So, no matter whether you prefer writing reviews or running $1 auctions, whenever you find a large group of buyers in one place, it pays to join the fun. 7. Comparison Shopping Sites – A close relative of Online Marketplaces (and another perfect place to find people who are ready-to-buy) is comparison shopping sites like Google Base (which used to be called Froogle.com) and BizRate.com. Some are free, others use a pay-per-click pricing model, but all are a great source of targeted web traffic. But don’t think that comparison-shopping is all about the lowest price. Yes, the money maters, but much more than cost goes into the buyer's final decision. Savvy buyers value quality...and even bargain hunters are often skeptical about getting “too good of a deal”. 8. TrafficSwarm, InstantBuzz and other ways to create traffic doing things you already do anyway - A web marketer’s life is a busy life. Sites to optimize, links to build, email copy to write; it’s all very time consuming. That’s why you must always be on the look out for new ways to create traffic that don’t cost you any time. Time is your most valuable asset. Even if you can’t afford to pay for traffic there are still many ways to promote your site without spending all your time. For example, by using InstantBuzz.com you can earn free advertising credits just for visiting your favorite websites. And Ad Exchanges like TrafficSwarm.com give free credits when someone leaves your site. Make the most of your resources, always be on the look out for ways to create traffic that don’t cost either time or money. Advanced Tactics for Even More Fun and Free Traffic The first 8 traffic tactics I shared with you today were fun and free ways to drive traffic for beginners. So now, for all you seasoned marketers who’ve already mastered the world of web marketing, here are 4 advanced free and low-cost ways to drive even more traffic to your site very, very quickly… 9. Partner with (or simply just buy) sites that already have all the traffic. Does a dead site have a top 5 ranking on Google for your most important keyword? Or maybe there is an amateur site in your niche that’s completely filled with high-quality, link friendly, extremely bookmarkable content. Or what about that hugely popular niche forum or MySpace profile with a hundred thousand friends that is doing absolutely nothing to monetize their million page views a day. Buy it. Now. It’s almost always cheaper to buy a niche site with preexisting traffic than to pay Google AdWords for the exact same visitors...as much as 10 times cheaper. And buying them is a lot easier than trying to beat them at their own game. Can’t afford to buy it (or the owner just won’t sell)? Don’t give up...partner with them instead. Simply show the profitless owner how they can make a ton of money
by promoting products and services on their site. Ideally you’ll
want to work a revenue sharing deal, but if they resist and you’re
confident in the quality of their traffic then simply offer to pay
them outright for exclusive access to their ad-space. 10. Make a Mobile Marketing Move Mobile Marketing is the next big thing. Right now the “wireless space” is literally ripe with opportunities for smart, creative marketers to seize upon. There are more than 243.4 Million mobile subscribers in the US today (that’s 81% of the entire population). And even though we send 1 billion text messages per day…it seems like no one has figured out how to tap into this massive marketing opportunity yet. Right now is for Mobile Marketing what 1997-1998 was for the web marketing. It’s wide-open for innovative, creative thinkers to make ground-breaking discoveries and blaze new mobile-marketing trails. But you don’t have to be the next Lewis & Clark to make Mobile Marketing work. By simply offering a mobile-ready version of your website and taking advantage of basic mobile marketing services like Text2Buy, you can open-up your site and brand to a whole new world of online marketing opportunities. From SMS Ads to Mobile SEO and everything in between, now is the time to leap into this very exciting field…before your competition does. 11. Start Multi-Lingual Marketing English is a second language for many, but an ever increasing number of web users prefer to communicate in their own native dialect. In fact, 10 of the top 25 sites on the web are non-English. There is a whole host of software tools and services designed specifically to properly translate your site, create appropriate imagery and design for non-English speaking visitors, help with foreign-language SEO, and guide you to all the other multi-lingual marketing opportunities. But don’t make the mistake of focusing on just Spanish speaking web users. That’s a great place to start, but China’s growing middle class (137 Million web users) makes them a prime audience for your digitally delivered products and services too. 12. Build an extremely targeted email list AND mail to it at least 2 to 3 times a week Finally, here is a tactic so fun and so powerful that if you use only one marketing tactic this year, make this one it... Do everything you can to funnel every website visitor onto your email list. Sending regular emails to your list (with links to high-quality content on your site) is by far the quickest, easiest, cheapest way to create a massive amount of high-quality web traffic...and if you do it regularly you’ll actually enjoy it too! The greatest source of traffic is repeat visits. Building your own in-house mailing list is quickest, easiest, most effective way to encourage visitors to come back again and again. What? You say this isn’t an advanced tactic. You’re right...having an opt-in email list is not an advanced traffic tactic. But building up a real relationship with your email list members, injecting personality into your marketing, and making a commitment to mailing to your list at least 2-to-3 times a week IS what advanced marketers do. There you have it, my Dozen Fun and Free Ways to Create Traffic Now. By using these 12 ways to promote your site, not only will you have more traffic and bigger 1&1 Affiliate Commission checks, you’ll enjoy yourself too! Enjoy!
Dearl Miller PS: In the next issue of the 1and1 Affiliate Newsletter, I’ll share reveal the Top 10 Totally Free Traffic Tactics of All-Time – tactics so powerful they generated over a million visitors to a brand new site in just 90-days without spending a single penny. I hope you enjoyed learning my Dozen Fun and Free Ways to Create
More Traffic Now. I’m always on the look out for innovative,
new traffic tips, tactics and strategies to test.. ============================================================ |
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What’s new in the world of affiliate marketing? Read up on all the latest news about affiliate marketing, search engines, e-mail and other issues which can affect your online marketing success. News:
ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet Marketing studies
and research SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and
resources
Events: April 15-17, 2008 April 16-17, 2008 April 22-25, 2008 April 22-23, 2008 May 6-9, 2008 |
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This month’s current banner style is:
If you don't have it yet, make sure to get it from your control panel: 1&1 Control Panel
NEW! “Tell a Friend” Email function Added to 1&1 Control Panel The 1&1 Affiliate program has a whole new and easy way for you to earn referral commissions. We have added an easy-to-use “tell a friend” email script to your 1&1 Control Panel. Just go to our special affiliate ‘Tell a Friend page’ in your 1&1 Control Panel. Fill in the email address of the person(s) you would like to refer to 1&1. If you want, make any optional edits you’d like to the message we have provided and then click OK. It’s that simple. Your affiliate link is automatically embedded at the end of the email, so any hosting purchase made though that link earns YOU a commission! You can refer up to three people at a time and there is
no limit to how much you can earn. Start referring your friends today!
Imagine. If you use this cool new tool to refer just 10 new customers
to us, you’ll
be automatically entered into our current affiliate contest. |
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Customer Testimonials Online shoppers have grown increasingly cynical to advertisements. Any ad that’s general message is “We are the best because…” or “You should buy from us because…” often falls on deaf ears, mainly due to the fact that every company in the world does this. The phenomenon of buyer skepticism, while an advertiser’s
loss, is an affiliate’s gain! An affiliate, for the simple
rationale that they are an outside source, is inherently more trustworthy
than the companies they sell for. Since you are both a 1&1 customer
and a 1&1 affiliate, you are in a particularly good situation
to write your own 1&1 Customer Testimonial and post it on your
website with your affiliate link nearby or even contained. Customer testimonials, other than yourself, can be equally, if not
more, effective as your own. If you would like to add actual 1&1
customer testimonials to your website, the 1&1 affiliate team
will be happy to provide them to you. Just email us at: emarketing@1and1.com. |
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When you do online marketing for your website, good tools and information can help make the job easier. While there are many commercial (fee based) tools that work well, but it is also great to find ones that are 100% no-cost. The tools and newsletters below are completely FREE. Hint: Add these goodies to your web favorites grab and use them today.
Edit your pictures online for free! Design your logo FOR FREE with LogoMaker by HP. Free widgets for
your blog Free CSS web site templates: Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free web site templates Free PDFmaker (great for making newsletters or eBooks
that you can imbed your affiliate link into) Affiliate marketing
news and opinion from Shawn Collins |
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Free Revenue Magazine 25% off images for your professional website with Fotolia 20% Off any order with Text-Link-Ads! Web site Magazine Practical Ecommerce Magazine Search Marketing Standard |
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We hope you enjoyed our April Affiliate eNews. Remember, refer just 10
new hosting customers to us, and you could be the lucky winner of some
great prizes. We love to hear your feedback so keep it coming. Please
bookmark this month's eNews, return often, and tell others about our program
and the value it creates for you. Sincerely, Joshua, Jesse, Benjamin and the 1&1 Internet Team.1&1 Internet Inc. 701 Lee Road Suite 300 Chesterbrook, PA 19087 |
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20th Anniversary Affiliate Contest
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