In this Issue:

1&1 NEWS
	1&1 Announcements
	Spotlight Article
	eMarketing News & Events
TIPS
	Ad Creatives
	Secrets of Success
	Tool Tips
	Affiliate Bonuses

Windows VPS Servers!

Virtual Private Server (VPS) server solutions are the perfect choice for those site owners who need more than a shared hosting account, but who are not ready to make the leap to a fully dedicated server solution.

Highly affordable, very flexible, and huge features not found with shared hosting, the 1&1 VPS servers have been very popular since their release. The latest Windows VPS hosting plans now make VPS hosting possible for those site developers who require a Microsoft platform for their programming and development. While Linux site developers enjoy the Linux VPS solutions, we recognized and met the demand for a similar Windows solution, while keeping prices the same for either choice. Prices for VPS servers are $29, $39, $59 per moth depending on the plan hat is chosen.

The good news for 1&1 affiliates: referral commissions for all VPS hosting plans are a generous $80 per new customer!

Current Campaign News:

Due to the huge popularity of the April 25% shared hosting campaign, we are happy to announce that it will be extended. The end date for the 25% off campaign is now set for May 31st, 2007.

This offer applies only to shared hosting plans and requires a slightly longer contract term. However, the option to pay our standard everyday low price and keep a shorter contract term still exists.

Affiliates like yourself, always benefit from 'price-driven' campaigns. These campaigns typically increase the conversion rate of the visitors you send to us, thereby increasing your referral commissions. Don't wait! Make sure your site visitors, newsletter readers, friends and family know that NOW is a great time to become a 1&1 customer.

New! International Orders Accepted:

While citizens of UK, Germany, France and Spain must still order from the 1&1 companies in those countries. The U.S. website was recently chosen to begin offering our products to other international countries! Do you know someone in Italy, Mexico, Australia, Israel or other countries who would like to buy from 1&1? Now they can! Make sure you let them know. This will also help you if your site gets international traffic as well.

Article provided by eBridge Marketing Solutions

Stan, the manager of Chotchkie’s in the cult classic film “Office Space”, once made an astute observation. “People can get a cheeseburger anywhere”, he said. “They come to Chotchkie’s for the atmosphere and attitude.”

Web hosting service providers typically offer a similar menu: shared, virtual dedicated, dedicated, managed and collocation hosting services with complementary value-add features. What differentiates one provider from the next is their on-line marketing effort. Your marketing initiative is the “atmosphere and attitude” that is your vital advantage in a competitive marketplace.

There are a number of steps you can take right away to enhance your marketing on the World Wide Web.

SEO
The goal of marketing is to increase traffic to your website and to ensure this traffic is comprised of people looking to buy the products and services you sell. The best way to accomplish this is by optimizing your site for search and pursuing a high ranking in Google, Yahoo! and MSN for your targeted keywords.

A keyword analysis will reveal what words your customers search for when looking for hosting solutions and a basic understanding of SEO principles will help you target these terms. The title and meta description tags are key, as is the URL and your use of H1, H2 and H3 tags. Once your site is optimized for search and you know what keywords you’re targeting, it’s simply a matter of content creation.

Content Creation
The best way to litter your targeted keywords liberally throughout your website and on the web is by creating relevant content. Write about challenges in your industry, different approaches to website management, the evolution of eCommerce in your industry and how this relates to the suitability of various hosting plans. Write articles, press releases, case studies, white papers, interviews, blog entries and about other websites that revolve around your primary niche.

A quality external site with good content on a related subject can help market your primary website without diluting your brand. Once optimized for search, quality content should be produced on a regular basis with updates possibly written to an RSS feed and popular aggregators like Technorati.com pinged automatically. Write often, write well and watch your ranking rise.

Blogging
One vehicle for the constant creation of content with several SEO advantages is blogging. Time magazine called 2004 the year of the blog and the importance of blogging from a marketing perspective has only increased since that time. Blogs are parallel with the mainstream media in terms of information delivery and as a data resource.

Introducing a company blog into your marketing strategy has numerous benefits. It forces the creation of desired content, it heavily encourages inbound links which provides a great Search Marketing boost and it promotes interaction by accepting comments and trackbacks. By powering your blog with server-side blogging software like Movable Type or Wordpress you can easily automate permalinking, the updating of category pages and monthly archives, the updating of an RSS feed as well as several other pages that may list the ten most recent entries.

Press Releases
Find any excuse to write a press release and distribute it via PRWeb. Service enhancements, new pricing plans, upgrades and company accomplishments are great justifications for a press release. Press releases enable you to draft a positive piece about your company containing your targeted keywords and links back to your primary site and for $80 PRWeb can ensure it’s included on Yahoo! News and Google News alongside articles from the New York Times and Washington Post. There’s no better bang for your buck and the benefits aren’t just reaped from human eyeballs but from search engine crawlers as well.

Your press releases will also have a permanent home in the news section of your website and a blog entry about the press release will complement the release. Before you know it, you’ll have a steady stream of relevant and quality content appearing in numerous places with multiple benefits.

Newsletters
An RSS feed is a great way to share your content with interested parties, but adoption has been slow and many still prefer email newsletters. To hedge your bets, it’s important you offer both options.

Your email newsletter will not only include excerpts from all the interesting blog entries and articles you’ve been writing, but links back to your primary website. One newsletter could target existing customers and work to up-sell and promote value-added services while another newsletter could target those interested in webmaster or web services news. The objective is to put your brand in people’s minds while persuading your target market to click over to your website.

Social Media Marketing
If you don’t yet know about the influential power of Digg, Reddit, del.icio.us, Stumbleupon and other social media networks, you’re missing out on a great source of traffic. If you’re writing well, make it easy for readers to promote your piece to these sites. Top ten lists are particularly popular, as are entries about these services themselves.

Forum Participation
A key component of Search Marketing that’s not in your complete control is inbound links to your website. You have some control, however, and it’s wise to help yourself in this regard.

Participate in forum discussion on relevant topics, but ensure your signature includes your targeted keywords linking to your site. Participate often and on as many forums or blogs as possible. Ask acquaintances for an inbound link, write interesting blog entries that result in organic inbound links and seek to get your site listed in trustworthy directories.

Email Signatures
It’s simple and effective, yet often ignored. In every email you send, include a signature that celebrates a service you provide with a clear call to action and link to your site. Don’t miss an opportunity to cross promote or market yourself, especially when it can be so easily integrated with daily activities you’re already doing.

There is no reason why you couldn’t address these 8 tips immediately. People can get a cheeseburger anywhere. Your online marketing strategy will help ensure they get their cheeseburger from you.

About eBridge Marketing Solutions
eBridge Marketing Solutions helps small and medium sized businesses create, design and administer their internet marketing initiatives, saving them time, money and resources while increasing website traffic and revenue.

For information on eBridge, go to www.ebridgemarketingsolutions.com where you’ll find services offered, testimonials and examples of our work!

News for affiliates and online marketers. Stay up to date with the latest news about affiliate marketing, search engines, email and other issues which can affect your online marketing success.

News:
AffiliateTip.com - From affiliate marketer Shawn Collins
www.affiliatetip.com/affiliate_newsletter.php

ReveNews - Affiliate portal and newsletter
www./revenews.com/newsletter.html

MarketingSherpa.com - Premium Internet Marketing studies and research
www.marketingsherpa.com/newsletters.html

SEO news - Weekly search engine optimization news
www.free-seo-news.com/index.php

Marketingnewz - Assorted marketing headlines
www.marketingnewz.com

Searchenginewatch - Top search engine news
www.searchenginewatch.com

MediaPost - Professional online marketers news and resources
www.mediapost.com

Events:

May 21-23, 2007
ACCM
Boston , MA

June 12-13, 2007
SES Toronto
Toronto, Canada

SES Latino
June 18-19, 2007
Miami, FL

June 19-21, 2007
DM Days New York Conference & Expo
New York, NY

June 19-22, 2007
T.R.A.F.F.I.C.
New York, NY

Affiliate Summit East 2007*
July 08-10, 2007
Miami, FL

*A 1&1 Affiliate Team Leader will be there. If you go, let's meet!

Proper positioning of your affiliate banners and text links can spell the difference between just a few clicks and sales and a virtual flood of clicks and sales. Graphical banners, although not right for every website, should be placed "above the fold". In other words, make sure visitors to your site don't have to scroll down to see them. The average visitor will scan the visible portion of your web page in about 5 seconds or less. Larger banners do capture more attention, but 1&1 provides you with a smaller version as well in order to accommodate a variety of page styles.

Affiliate text links can be integrated into content very easily, and will often have a much higher click rate (and sales conversion rate). This is because your site visitors are reading content and the link simply provides them with more information. Even if your site is not focused on technology or hosting, your visitors might be interested in knowing who you bought your domain and hosting from. We see this kind of content in the 'About Us' section of websites, or in blog postings about the history of a site's development. At the very least, a simple 'Hosting trusted to 1&1' text at the bottom of your site’s pages will let your visitors know that you are recommending 1&1 for their needs, too.

Need to "deep link" to a specific 1&1 product page? It can be done, and we can show you how. Contact us at emarketing@1and1.com if you want us to make the product specific links for you.

Q: Can I buy a new product for my self with my own affiliate link?
A: Yes! As long as you do not abuse our affiliate system buy buying thousands of domains one at a time, we know that you will often need to build more sites and need additional hosting or domains. These additional sites or domains also give you more "real estate" on which you can imbed your 1&1 affiliate link.

Q: I have an idea about a way I can promote 1&1 offline using a redirecting subdomain URL, is this allowed?
A: Using a subdomain which redirect to 1&1 (using your tracking link of course) is permitted. For example, http://1and1.mydomain.com is a much shorter URL and is easy to remember. This kind of URL can be sent to your contacts via email or even written down offline when making personal verbal referrals.

Q: Is 1&1 Internet Inc. really a U.S. company?
A: Yes, we are. Our employees and operations are based near Philadelphia. However, we are a proud part of the United Internet family of companies. You can learn more about United Internet and its huge global importance at: http://www.unitedinternet.de

Send your own 1&1 affiliate questions and feedback to emarketing@1and1.com

Affiliate feedback:
Fantastic newsletter... it is great to be an affiliate, but even better when we get such great tips and support from you. There is so much information online about becoming a better affiliate marketer, so when you send us important resources and success tips - it helps me focus on what is important. I really appreciated the article about domains and marketing... keep up the great work.

Batsirai Chada.

RevenueToday.com Newsletter:
http://www.revenuetoday.com/lower.php?page=Newsletter

Web Master Tools
http://www.digitalpoint.com/tools/

Search Engine Marketing Tools
http://www.marketleap.com/siteindex

Create a Googlerankings account
http://googlerankings.com/positiontracking/

Free website templates
http://www.oswd.org/

Free PDFmaker (great for making newsletters or eBooks that you can imbed your affiliate link into)
http://www.pdf995.com/

Favicon Generator - Brand your site!
http://www.favicongenerator.com/

W3C link checker:
http://validator.w3.org/checklink

Affilipedia:
http://www.affilipedia.com/index.php/Main_Page

Magazine subscriptions

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Search Marketing Standard
free 1-year subscription
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1&1 Affiliate freebies you might have missed:
http://1and1resources.com/usaffiliate_enews/dec06/index.htm#7

Thank you for your continued support of 1&1 and for your interest and participation in our program. Participation in the 1&1 affiliate program is a great way to earn back all of your hosting and domain fees.

We hope you will bookmark this month's eNews and tell others about our program. Keep reading future editions of this newsletter. We will continue to bring you the latest product and affiliate tips to help you increase your traffic and affiliate earnings.

Sincerely,

Your 1&1 Affiliate Team

(610) 560-1539

1&1 Internet Inc.
701 Lee Road Suite 300
Chesterbrook, PA 19087