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| February 2008 Issue | |||||||||||||||||||
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We all love a little extra money don't we? So, fall in love with 1&1 all over again as we help you earn even more affiliate commissions!
We are passionate about our products and our loyal affiliates. We would like to show our appreciation this month by announcing this month's Special Offer, a HUGE affiliate sales contest, great brand new Spotlight article from one of the world's top affiliate marketers, current ad creatives, and helpful secrets to give you a leg up in the world of affiliate marketing. So keep on reading... Reminder: missed last month's issue? Click here. |
In this Issue:
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| 1&1 NEWS | |||||||||||||||||||
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20th Anniversary Affiliate Contest Do you want your shot at winning a trip to Jamaica, a big screen TV, laptop computer, or an Iphone? 1&1's affiliate program is giving away these prizes and more in its unprecedented 20th Anniversary Affiliate Contest. With thousands of dollars in prizes being given away, this is one contest you do not want to miss out on. We will launch a web page describing this contest very soon, but start promoting your 1&1 tracking links and banners now to get a head start. We would love to hear from you. If you are as excited about this contest as we are, drop us a note at emarketing@1and1.com Will it be you going to Jamaica? Any 1&1 Affiliate who makes 10 commissionable sales through their affiliate link in the three months from March 1, 2008 to May 31, 2008 will earn an entry for the contest. Each subsequent 10 commissionable sales made in that time span will earn additional entries. There is no limit to how many entries an affiliate can earn. The more you sell the better chance you have to win! But even if you can only recommend 10 new hosting customers – you still could win the Grand Prize trip to Jamaica. What a great way for us to celebrate our 20th anniversary. If you haven’t started to promote your 1&1 affiliate link, now is the time! For more details and terms and conditions, watch your Inbox in the coming days for an email about the coming Contest web page. For more details about 1&1's Affiliate Program please visit our program page on our web site. February Special Offers We had so much fun celebrating last month that we are extending our 20th anniversary special offer throughout the month of February. We are offering 50% off everything, yes everything! This sale was well received by the public in January; we want to give those that missed out just a little more time to get in on this deal, and our affiliates more time to tap into a super conversion rate and higher earnings. It is easy to promote the quality hosting, and servers we are known for at 50% off* our already low prices! Affiliates who promote our special offers to their friends, family and web site visitors always see bigger commissions. Why? Because consumers love to save money on hosting that has SO many great features. It's that simple. Take 5 minutes and think about where you can place 1&1 banners or your tracking link or who you know that might be looking for a great deal for their website. With a special offer this strong, the earlier and more you promote it, the more you can earn. *Promotional 50% discount applies to first 3 months of a 12 month contract. After which regular prices will apply. |
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"Small Niches, Big Hosting Commissions!" One of the easiest ways to increase your hosting sales is simply to target smaller niches. This is based upon the proven strategy of specialization, which works
especially well for While there are millions of customers online looking for hosting solutions, it is easier to target a smaller audience who are looking for specific solutions to their problems. It is difficult for an affiliate to try to be "all things to everyone." When we try to please everyone, we often dilute our efforts and spread ourselves too thin. This is true whether you are optimizing content for SEO or using paid marketing strategies. We need to focus and specialize on a targeted niche and try to become an expert in our own more tightly focused market. For example, instead of targeting on a huge market like golf, you would do better by specializing in a smaller niche like "used golf equipment". This will reduce your competition in SEO and lower paid advertising costs due to lower competition, while allowing you to serve a smaller and more targeted group of people. When this happens, you are able to provide specific information and cater your affiliate recommendations to a more precise segment of the market more effectively. What this means is, you can become the "go to" hosting person in this segment and build a successful business ...without having to compete with thousands of affiliates and companies in the bigger, more general 'hosting' market. I refer to this as the "Niche It" method. Together with the power of specialization, you can "niche"
your hosting affiliate business to a
In fact, here is a powerful 5-step "Specialization Strategy" action plan you can use immediately: Step #1: Target a smaller segment of a hot market As explained previously, your role as a profitable affiliate marketer
is to effectively serve a specific Become the expert in your chosen market segment by providing people with valued information which will help them make easier decisions. Step #2: Create a review for the hosting product you are recommending The internet is primarily an information medium and when you give
people information to help them So your role is to help them to decide by reviewing various hosting plans, and telling them exactly which you think is the best choice for their specific needs. Focus on how the hosting plan you write about will solve the problems faced by your visitors. Benefits don't change as often as features, so outlining benefits is often a good way to help increase the 'click-to-buy ' ratio of your readers. I go into more details of how to do this with an article or an affiliate
review web page in my guide: www.NewbieCashMachine.com If you want to build a solid affiliate business and earn repeat commissions for the long-term, then you need to start building your opt-in email list. There's a saying that goes "the money's in the list" and this is true of all businesses, online or offline. Your database is always an asset to your business so you have to start building it if you have not. Make sure you have a way for your visitors to join your list on your review web page so that you can follow up with them continuously. Step #4: Provide a time-sensitive affiliate bonus A simple way to instantly increase your hosting commissions is to
give prospects a special bonus However, ensure that you have a time or quantity limit to your bonus,
as this creates urgency and Step #5: Market your review page to your audience The last step is to simply advertise and promote your affiliate review web page back to your niche. You can do so using free advertising methods like press releases, articles and social network traffic, or paid methods like pay-per-click advertising and paid text links. What is important here is this: you only want targeted visitors specific to your market segment. This will not only get you the best visitors, but also lower your paid advertising costs. That is the power of specialization. Remember - smaller hosting niches = bigger hosting commissions! About the author: Ewen Chia is known as the "World's #1 Super Affiliate".
Discover his insider secrets and also download a FREE report "7
Hidden Principles Of Super Affiliate Marketing!" |
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Hate being out of the loop? Stay up to date with the latest news about affiliate marketing, search engines, e-mail and other issues which can affect your online marketing success. News:
ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet Marketing studies
and research SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and
resources
Events: February 18 – February 21, 2008 February 24 – February 26, 2008
February 26 – February 28, 2008 |
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Our current banner - If you don't have it yet, make sure to get it from your control panel: 1&1 Control Panel
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Building an Awesome Email List Creating and growing an email list is a must for any long-term successful affiliate business. An email list will keep your site visitors informed and engaged. You can use your list to share articles, tips and even promote your affiliate links, while building loyalty, word of mouth advertising and repeat visitors to your site. By integrating a mailing list subscription form on your site you can re-market to these visitors and later convert visitors that did not decide to buy on their first visit into sales. It is important that you follow all CAN-SPAM laws and not email too frequently lest you annoy your readers. Here are some suggestions on how to build a targeted opt-in list. 1) Find an email list management program – 1&1 provides a free newsletter tool to its hosting customers, however if you intend on growing your list there are commercial list management tools you might consider for your business such as:
2) Offer something for Free – Free newsletter, free report, free product – incentives work to increase your subscription rate. 3) Give your web site visitors multiple opportunities to subscribe by placing a subscription box on more than one page. The more the better! 4) If you are willing to spend some money, there are companies that can help you build your subscription list. For example: http://www.coregmedia.com 5) Ask your readers from time to time if they would forward your mailing to other who might be interested. Most won’t but some will, and it cost you nothing to ask. |
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These webmaster and affiliate tools and newsletters are completely FREE. Hint: Add these goodies to your web favorites and grab them today. Edit your pictures online for free! Design your logo FOR FREE with LogoMaker by HP. Free widgets for
your blog Free CSS web site templates: Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free web site templates Free PDFmaker (great for making newsletters or eBooks
that you can imbed your affiliate link into) Affiliate marketing
news and opinion from Shawn Collins |
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20% Off any order with Text-Link-Ads! Web site Magazine Free Revenue Magazine Practical Ecommerce Magazine Search Marketing Standard |
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Thank you for reading our February Affiliate eNews. We hope that you were able to take away a few valuable tips or tools to help you start up or grow your affiliate business. Please bookmark this month's eNews, return often, and tell others about our program and the value it creates for you. Our 1&1 affiliate team is dedicated to helping you succeed in you affiliate endeavors, no matter how big or small. Our affiliate managers have a wealth of experience and are happy to share it with you so feel free to contact us at emarketing@1and1.comSincerely, Joshua, Jesse, Benjamin and the 1&1 Internet Team.1&1 Internet Inc. 701 Lee Road Suite 300 Chesterbrook, PA 19087 |
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