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| June 2007 Issue | |||||||||||||||||||||||||||||
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Dear Valued Affiliate, These are exciting times to be a 1&1 affiliate (and customer.)
With help from affiliates like you, 1&1 has recently moved
into the #5 position in the U.S. hosting market! We're introducing
many new product features, including our new Click-n-Build website
add-ons featured in this newsletter. | In this Issue:
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| 1&1 NEWS | |||||||||||||||||||||||||||||
| NEW: PayPal Orders Accepted Good news: 1&1 customers are now able to place orders through our integrated PayPal payment system. This option makes ordering easier, and can improve everyone's conversion rates. PayPal is an easy, secure, and trusted payment method used by millions of people world-wide. PayPal is the safer, easier way to pay – you can pay with your credit card without exposing your card number. Now that 1&1 is accepting international orders, the number of people who you can refer just increased exponentially!
COMING SOON:
Click-n-Build A powerful new website building feature will be coming in June for new customer packages. Click-n-Build is a service that allows the customer to choose from many open-source web building applications, modified to meet the Application Packaging Standard (APS). With this great new option, you will have yet another feature to promote to potential customers. This service is great for home users and small companies who don't have a lot of technical knowledge, but who wish to quickly add powerful new features to their sites. | |||||||||||||||||||||||||||||
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| Editor's Note: Affiliates continue to write to us asking us for SEO tips. To get listed and ranked highly in search engines is always a challenge as there is no "best way". However, we are happy to offer tips to help you increase your traffic through organic search engine listings by providing you with articles on this topic from trusted sources. Please write to us and let us know what you would like to see for future Spotlight Articles. Creating a Title Tag for Search Engines <head> <title>Dedicated Servers, Reseller Web Hosting News</title> In the html code, the title tag is proceeded by the <title> tag and ends with the </title> tag- the text that appears between these two tags is what will appear in the browser in the main display bar at the top. ''Okay - I get it!'', you might say. ''So I can put any message I want in there to sell the goods and services of my site''. That's true, but remember that the title tag is important for a much broader reaching reason: search engines treat your title tag as an indicator of your site's main purpose, and therefore which categories and search terms to place it under. If you want to be found under a specific search term in search engines, you must include that term in your title tag. Let me sat that again so that you don't miss the importance of this: If you want to be found under a specific search term in search engines, you must include that term in your title tag. So how do you determine which search terms are best to include in your title tag? There are many great tools available for free to assist you in creating a compelling title tag. We'll look at two of those -Google Trends, and the Yahoo! Search Marketing keyword suggestion tool. Google Trends is an interesting tool that lets you see the relative amount of searches conducted at Google for (mostly) higher volume search terms. You can also compare several terms at once to see which receives more Google searches. Google Trends is located here: http://www.google.com/trends Let's use for our example a hypothetical website that sells cellular telephones. Suppose that the website owner has several ideas about which terms to use in a title tag: cellular phone cell phone nokia phones cingular phones mobile phones So which of these terms is likely to drive the most traffic if it is well ranked in the Google search engine? Using Google Trends we can enter each term into the input box - either individually or using up to four phrases separated by commas - then observe the graphical results. The order of this list ranked by search volume according to GoogleTrends then becomes: cell phone mobile phones nokia phones cingular phones cellular phone I would then suggest using a great tool from Yahoo! Search Marketing which will help you find other popular search terms that can help you generate more traffic to your site. It is located here: http://www.eovt.com Begin by typing a search term into the input box. In our example I typed in our most popular term - cell phone. Below are the results (shortened considerably to save space).
The data represents actual searches performed in a previous monthly
period through Yahoo! Search Marketing, 'Count' is the number of searches
performed and 'Search Term' is the search phrase the user typed in
looking for products and services online. As you can see, if our cell
phone website were to use the phrases ''cell phone'' and ''cell phone
plan'' then the vast majority of searches related to cell phones would
be covered. | |||||||||||||||||||||||||||||
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News for affiliates and online marketers. Stay up to date with the latest news about affiliate marketing, search engines, email and other issues which can affect your online marketing success. News: ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet marketing studies and research
SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and resources Events: June 12-13, 2007 June 18-19 June 19-21, 2007 June 19-22, 2007 Affiliate Summit East 2007* July 19, 2007 July 31 - August 1, 2007 *1&1 Affiliate Team Leaders will be there. If you go, let's meet! | |||||||||||||||||||||||||||||
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| NEW: Mailing List Software Now Included in Business Packages Many of your have noticed that text links integrated into your site content, site footer or email is a simple way to promote 1&1 without too much distraction to your website visitors. 1&1 has another way to do this, but in a way that should generate return visitors to your website at the same time: build a mailing list to increase traffic, sales and affiliate earnings. Now when you purchase any NEW business, developer or managed server hosting package, mailing list software is included. With the software, users can create a mailing list in the Control Panel, complete with a ready-made subscribe/unsubscribe form to post on your website. Your site's visitors can signup for your mailing list(s), and receive messages anytime someone writes to that address. This is a great option both to promote 1&1 to referrals, and also another reason to consider a business hosting package. Mailing lists provide a way to "remarket" to previous site visitors. You can even place your affiliate link in your newsletter with a simple statement such as "Mailing List Provided by 1&1". There are many simple, automated ways to promote your affiliate link and increase your commissions. NEW: Click-n-Build Banners Get your banners for the new campaign today  | |||||||||||||||||||||||||||||
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In this section we explore questions and ideas from 1&1 affiliates
like you. We are always happy to help you better understand our affiliate program and our company. Here are the latest questions that have come up over the past month. Q: What are some creative ways to generate referral commissions? Send your own 1&1 affiliate questions and feedback to emarketing@1and1.com Affiliate feedback: Fouzia Danawala The best ways to earn with your domains are to build a content rich micro site, forward the traffic to an existing site that promotes 1&1 or to forward them to the 1&1 site using your tracking link. |
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| These tools and newsletters are completely FREE. Hint: Get these goodies today to earn more from your website. RevenueToday.com Newsletter: Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free website templates Free PDFmaker (great for making newsletters or eBooksthat you can imbed your affiliate link into) Favicon Generator - Brand your site! W3C link checker: Affilipedia: | |||||||||||||||||||||||||||||
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| Great Magazine subscriptions for our Affiliates and Customers: Website Magazine Free Revenue Magazine Practical Ecommerce Magazine Search Marketing Standard NEW: Success Magazine | |||||||||||||||||||||||||||||
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| We really appreciate your continued support of 1&1 and for your interest and participation in our affiliate program. Participation in the 1&1 affiliate program is a great way to earn back all of your hosting and domain fees - many times over! Please bookmark this month's eNews, return often and tell others about our program and the value it creates for you. We will continue to bring you the latest product and affiliate tips to help you increase your traffic and your 1&1 affiliate commission earnings. Sincerely, Your 1&1 Affiliate Team (610) 560-1539 1&1 Internet Inc. | |||||||||||||||||||||||||||||
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