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| October 2007 Issue | |||||||||||||||||||
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Greetings Valued Affiliate, With the holiday season right around the corner, 1&1 is making it easier than ever to earn all the extra cash you’ll need for your long shopping list. Not yet started to promote your affiliate link? Our Affiliate eNews offers insights into web marketing that can help any 1&1 customer. So keep reading. It could be the best 5 minutes you spend today! In this October issue our spotlight article focuses on increasing traffic
and conversions on your website through effective keyword research. We
also have some very special Q4 incentives, a brand new contest, hosting
and server offers, ad creatives, and affiliate bonuses that are assured
to make your holiday season a little easier on the wallet. Reminder: missed last month's issue? Click here. |
In this Issue:
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| 1&1 NEWS | |||||||||||||||||||
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Q4 incentive offer - increase your earnings by 60%! Receive 20% extra commissions if you sell 50-99 of any 1&1 hosting
products in a month. Contest: 20 Web Cams in 20 Days! Our top 20 Home package sellers from October 10th through October 30th will receive a free Logitech™ Quickcam. We are offering a "3 month free" special on both our Linux and Microsoft Home packages so now in addition to a high earning potential you can win a great prize! October Special Offers Because of the great response from our customers to last month's offers, and increased sales by you (our 1&1 affiliates), we will extend the offer through October. HOSTING: In hosting, we are offering the first 3 months FREE on the 1&1 Home Package! This is a great offer to promote to your website visitors who are looking for a reliable solution to build or expand a web presence. SERVERS: With our server offer this month we'll waive the $99 setup fee and offer 50% on the first 3 months with a 2 year contract. |
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Increase Your Online Revenue with Keyword Research Every day many website owners and managers face a dilemma – which keywords should they use in their website copywriting? The choice is not so much one of style but one of substance: choosing a popular keyword over an unpopular one often means more real hard cash in your pocket. The popularity of one keyword against another can differ dramatically and therefore the search engine traffic that each keyword can potentially attract also differs. For example a furniture manufacturer with a new range aimed at the commercial market would probably be ill advised to use the keyword, “office furnishings” instead of “office furniture”. The reason of course is that ‘office furniture’ is used in over 20,000 searches a day, while ‘office furnishings’ in just over 100. That means that ‘office furniture’ could deliver 200 times more traffic – and sales – than ‘office furnishings’. What are keywords? Keywords are simply the words people use when they search. Use them in your website copy and you increase your chances of appearing towards the top of Google results - and that means more sales for your business. But ignore them and you simply won’t be found on search engine results - you’ll be missing sales every hour of every day. Wordtracker is the leading keyword research tool on the web and search engine optimizers, online marketers and online business owners of every kind use the tool to find the most popular keywords for their business website. Wordtracker collects anonymous information from metacrawler search engines – these are engines that people use when they want to search Google, Yahoo and MSN at the same time. The Wordtracker database contains over 350 million keywords and is used by many successful website on the web: Walt Yates, of ParkSeeds.com was responsible for optimizing the website of the multi-million dollar seed provider as they moved from just catalog sales, “We worked with the Wordtracker keyword research data before we started any internet marketing activities. Thanks to that data, we understood our audiences, what content they needed and how their needs were changing over time.” Keyword research played an important role in optimizing the company’s existing content and moving it online. Judy Kingsbury, of SavvyVegetarian.com used keyword research to decide what content to publish on her popular vegetarian web site. “Once I started to pay attention to keywords and optimizing my pages I could see the benefits almost immediately. I think looking at keywords is the very basis of starting up any web site.” Her web site now appears on the first page of Google search results for over 50 keywords – and against millions of competing web pages.
So how do you use keyword research to boost your profits? Here are the first basic steps you should take: 1. Get the most from your existing content The first quick win of keyword research is to optimize the content that you’ve already created. If it was written without thinking about keywords it will be massively under-performing. Here’s what to do:
2. Create new search engine friendly content Once you’ve improved your existing copy, it’s time to think about how you create copy in the future. The technique is simple – use keyword research as the inspiration for what you write. For example if you find people are looking for ‘ergonomic chairs’ you may decide to write a piece of content such as ‘Choosing ergonomic chairs for the office’. When you use keyword research for inspiration for your writing, you’ll know that people are genuinely interested in what you’re going to write and that you can create search engine friendly copy in record time. Here’s a simple way of planning what you should write:
3. Get keyword rich inbound links We’ve been talking so far about on-the-page factors – the words that you use on your own web pages. But there is another area where keywords are really important to your website and that’s in off-the-pages factors – links from external website pointing to your site. To rank well in search engine results you need to score well on both factors. You must get external sites to link to you and wherever possible you’ve got to get those sites to link to you using your important keywords if at all possible. So while a company like AbeBooks.com would be delighted with a link like www.abebooks.com they would be even more delighted with a link like used books from AbeBooks.com because the linking text contains one of their important keyword phrases, ‘used books’. There are a number of ways you can get these type of keyword rich links:
Insight into your market Keyword research gives you real insight into the size of your online market and what your customers are really looking for. Learning how to use these keyword insights to drive profit should be top of the ‘to do list’ for any aspiring online entrepreneur. About Ken McGaffin |
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All the news that's fit for affiliates and online marketers to read. Stay up to date with the latest news about affiliate marketing, search engines, e-mail and other issues which can affect your online marketing success. News:
ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet Marketing studies
and research SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and
resources Events: October 03-05, 2007 October 9 – October 11, 2007 September through November November 05 – November 07, 2007 |
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| TIPS | |||||||||||||||||||
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In addition to placing banners on your website, writing a review about a product or a feature is a great way to increase traffic, because not only does it give you an extra opportunity to place a link. It also creates valuable content for your website. More and more often online entrepreneurs are writing blogs where anything can be discussed. Topics may vary from new website additions, product reviews or simply an overview from interesting websites or offers available online. Adding text above or under a banner has a good effect and gives your readers an explanation on why you display our banner on your website. We leave the creativity up to you, but don't hesitate to contact us for feedback. Our current banner - If you don't have it yet, make sure to get it from your control panel: 1&1 Control Panel
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In the section below we explore questions and ideas from 1&1 affiliates like you. Since the last Affiliate eNews, here are a few new questions which have come in from our readers: Q: Is it true that a site map will enable Google
to index my website, and how can I create a site map… Q: I am not seeing my generated sale in my affiliate
statistics. I know the customer used my affiliate link. What’s
up? Q: Can I distribute articles that
contain affiliate links to 1&1 on article websites
such as articlecity.com? |
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These tools and newsletters are
completely FREE. Hint: Add these goodies to your web favorites and grab
them today. NEW! Design your logo
FOR FREE with LogoMaker by HP. Business Cards - A business card is a valuable first impression. With Logoworks design and printing you can be assured that your first impression will be a good one! NEW! Free widgets for
your blog NEW! Free CSS website
templates: Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free website templates Free PDFmaker (great for making newsletters or eBooks
that you can imbed your affiliate link into) Favicon Generator - Brand your site! Affiliate marketing
news and opinion from Shawn Collins |
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NEW! WordTracker
offers 25% off their month subscription (normal price $39) NEW! Free MP3 mini SEO course by James Martell NEW! "Jump Start Your Business" Contest Website Magazine Free Revenue Magazine Practical Ecommerce Magazine Search Marketing Standard Success
Magazine 1&1 Affiliate freebies you might have missed |
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We really appreciate your continued support of 1&1 and for your interest and participation in our affiliate program. Participation in the 1&1 affiliate program is a great way to earn back all of your hosting and domain fees - many times over! Please bookmark this month's eNews, return often and tell others about our program and the value it creates for you. We will continue to bring you the latest product and affiliate tips to help you increase your traffic and your 1&1 affiliate commission earnings. Your 1&1 Affiliate Team 1&1 Internet Inc. |
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