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| August 2007 Issue | |||||||||||||||||||
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Dear Valued Affiliate,
This month's newsletter focuses on search engine and domain strategies, and how 1&1 can help you maximize your marketing potential. Our spotlight article focuses on what works in obtaining higher search engine rankings, based on extensive research. Check out the "Secrets of Success" article by a member of our marketing team to help you find a great domain and take advantage of our $2.99 .info special to boost your own domain portfolio. We'll continue to add new features, information and creatives to help you, our valued affiliates, as a team member for the World's #1 webhost.
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In this Issue:
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| 1&1 NEWS | |||||||||||||||||||
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August Special Offers Because of the great response from our customers, and increased sales by you (our 1&1 affiliates), we are continuing our 3 special offers. In case you missed them last month: HOSTING: In hosting, we are offering 50% off for the first 3 months of Business Hosting with a 12-month signup. This is a great offer to promote to small business users who are just getting started! VPS: Our server offer provides 3 months free on all VPS packages for a 12-month signup. This deal should appeal to visitors and power-users who want a flexible package. DOMAINS: Domain customers can take advantage of the special $2.99 pricing on .info domains -- this is a great option to pick up a quality domain at a great value, and is open to all 1&1 customers. Tip: Try looking to geographical .info domains (e.g. Pittsburgh-Hosting.info) to target niche markets |
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Editor's Note: Affiliates continue to write to us asking us for SEO and design tips. To get listed and ranked highly in search engines is always a challenge as there is no "best way". However, we are happy to offer tips to help you increase your traffic through organic search engine listings by providing you with articles on this topic from trusted sources. Please write to us and let us know what you would like to see for future Spotlight Articles. Which Web page Elements Lead to High
Google Rankings? The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results. Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, image alt text, domain name, path, parameters, file size, inbound links and PageRank.
Reprinted with permission of Axandra GmbH. You can find professional SEO tools, resources and more at www.Axandra.com |
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News for affiliates and online marketers. Stay up to date with the latest news about affiliate marketing, search engines, email and other issues which can affect your online marketing success. News: NEW:
Wicked Fire - SEO & Affiliate Talk NEW:
aBestWeb.com - Trusted Affiliate Forum NEW:
WebmasterWorld.com - Developer Topics AffiliateTip.com - From affiliate marketer Shawn Collins ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet marketing studies
and research SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and
resources eMarketer - trends in online marketing Events: August 20 - August 23, 2007 September 9 - September 11, 2007 * September 26 - September 27, 2007 September 28, 2007 * 1&1 Affiliate Team leaders will be there. If you plan on attending, please let us know! |
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| TIPS | |||||||||||||||||||
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Ad Creatives NOTE:
For existing affiliates, you banners will updated
automatically. Get
your banners for the new campaign today |
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In this section we explore how to get the most from the 1&1
affiliate program with the help of feedback from our team and
affiliates like you.
DotCalm: Domain Strategies in a Competitive Market By Bradley Epstein Sitting back with a cup of coffee, a young woman has an idea for a new affiliate website. Eager to get started, she goes to 1and1.com to pick up the domain. Alas, it is taken. Suddenly, a second idea pops into her head but she gets the same results. This story, in an age of wide competition int he domain market, is all too common. In this article, we will explore some ways of finding quality unregistered domains that are worthy of your projects.When you search for a .com domain at 1and1.com that is already taken, you are first presented with other extensions for which the name might be available. We will focus on the three most prominent options: .net, .org and .info. Each of these extensions can be a suitable alternative to .com if applied properly. In particular, .net domains are well suitable for tech-related sites, .org fit well with community-based development and .info goes well with travel and review sites. With our August $2.99 .info special, this is a great time to pick up some high-quality .info domains for future development. In some cases, it's best to stick with a .com for large projects and to find alternatives within that extension. First check the plural form of the domain, popular prefixes (i, e, my) and popular suffixes (ster, ly, let) - often times you can find a suitable alternative. Many Web 2.0 sites leave off vowels (e.g. Flickr.com), but make sure this doesn't limit the marketability of your site (think: if someone heard the site on the radio, would the listeners know where to go?) Also, keep in mind adding hyphens between words is a good option to generate SEO friendly domain alternatives to target certain keywords. While the domain market has become more competitive, some creative thinking can result in finding a high-quality domain name for your site. Bradley Epstein is the Campaign Manager at 1&1 Internet. He focuses on targeted online marketing. -- We are always happy to help you better understand our affiliate program and our company. Here are the latest questions that have come up over the past month. Q: Can I promote 1&1 through offline marketing? A: Yes, as long as your referrals use your tracking link or a URL that redirects to your tracking link, you can use creative offline methods to help increase your referrals. Q: When a new special comes
out do I need to replace the banners on my site? Send your own 1&1 affiliate questions and feedback to emarketing@1and1.com |
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These tools and newsletters are completely FREE. Hint: Get these
goodies today to earn more from your website. RevenueToday.com Newsletter Free
online photo editor Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free website templates Free PDFmaker (great for making newsletters or eBooks
that you can imbed your affiliate link into) Favicon Generator - Brand your site! W3C link checker: Affilipedia: |
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Website Magazine Free Revenue Magazine Practical Ecommerce Magazine Search Marketing Standard Success
Magazine 1&1 Affiliate freebies you might have missed |
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We really appreciate your continued support of 1&1 and for your interest and participation in our affiliate program. Participation in the 1&1 affiliate program is a great way to earn back all of your hosting and domain fees - many times over! Please bookmark this month's eNews, return often and tell others about our program and the value it creates for you. We will continue to bring you the latest product and affiliate tips to help you increase your traffic and your 1&1 affiliate commission earnings. Sincerely, Your 1&1 Affiliate Team (610) 560-1539 1&1 Internet Inc. |
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