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| July 2007 Issue | |||||||||||||||||||
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Dear Valued Affiliate, The summer is heating up,
and so are the
affiliate opportunities at 1&1. This month, we launch 3 great
offers and a new set of creatives to kick your marketing into high
gear! The specials cover hosting, servers and domains so there is a lot
to promote this month. This month's newsletter focuses on new marketing methods, and the ways you can use new tools provided by 1&1 to make the most out of your websites. Our spotlight article, written by a member of the 1&1 marketing team, incorporates some insights from Web 2.0 to provide some guidance on site organization. Check out the special article by Paul Colligan on how new web trends can help you promote 1&1 as a feature and value-driven leader in web hosting! Thanks for Paul for a well-written and enthusiastic article. We're working hard to be the best webhost in the industry -- adding features, products and specials that offer you (and your site visitors) more for less!
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In this Issue:
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NEW: 3 July Special Offers! This July we are running 3 impressive specials: HOSTING: In hosting, we are offering 50% off for the first 3 months of Business Hosting with a 12-month signup. This is great to promote to small business users who are just getting started! VPS: Our server offer provides 3 months free on all VPS packages for a 12-month signup. This deal should appeal to visitors and power-users who want a flexible package. DOMAINS: Domain customers can take advantage of the special $2.99 pricing on .info domains -- this is a great option to pick up a strong domain at a great value, and is open to all 1&1 customers, so you can pick up some domains for yourself as well. Tip: To find good, available SEOable .info domains, try adding a dash between the words. |
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Editor's Note: Affiliates continue to write to us asking us for SEO and design tips. To get listed and ranked highly in search engines is always a challenge as there is no "best way". However, we are happy to offer tips to help you increase your traffic through organic search engine listings by providing you with articles on this topic from trusted sources. Please write to us and let us know what you would like to see for future Spotlight Articles. Web 2.SEO: Getting and converting quality
traffic on your site Imagine a consumer
swerving through lanes
of traffic in a crowded metropolis with countless billboards dotting
the landscape, looking to buy a portable music player. Each of the
storefront ads calls out price specials and features, with bright
colors and exclamation points. As the consumer approaches the center of
the city, he sees a store with a clean storefront ad, a well-structured
layout insight and well-lit street side parking. In a maze of noise,
the store represents an oasis of simplicity. The driver pulls into a
parking spot, locates the MP3 player with help of a good in-store guide
and leaves happy, with the crisp sounds of new music playing in the
background. This is the brick-and-mortar version of Web 2.SEO, and this
article will introduce you to ideas how to find these web drivers and
convert them into customers with organic SEO and Web 2.0 design
techniques. Getting visitors
With limited
space on a site, especially above the fold, you should aim to maximize
the effectiveness of the visual communication: each graphical element
should convey a message, and the textual content should be concise.The
more logically organized your site is, the easier for both Generating a community Once your site has been indexed, and has a clean structure you want to make sure to build community tools to earn return visits and generate original content to further improve your search rankings. The most readily available tool that generates high SEO rankings are blogs – you can use the 1&1 Blog creator tool to create a blog or add one to your existing site (comments, if well moderated, can also provide another means of original, user-generated content for your site.) With the new 1&1 Click ‘n Build tool, you can install a wide variety of community-driven applications such as PhpBB for forums, dynamic applications with Xoops, Tikiwiki to create your own customized Wiki site. Each of these features provides value to your visitors, can increase return-visitor traffic and also can improve the original content on your site for search engine indexing. From visitors to customers: A crisp, clean layout
will make a strong first impression to your visitors, and establish Using the basic principles of Web 2.0 design and organic SEO can produce a Web 2.SEO website that can both increase your search ranking, visitor traffic and conversion of visitors to affiliate sales. At 1&1, we’re working hard to provide you with the most up-to-date tools and advanced commission to make your affiliate sites a success.
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News for affiliates and online marketers. Stay up to date with the latest news about affiliate marketing, search engines, email and other issues which can affect your online marketing success. News: ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet marketing studies
and research SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and
resources eMarketer - trends in online marketing Events: Affiliate
Summit East 2007* July 19, 2007 July 31 - August 1, 2007 August 20 - August 23, 2007 *1&1 Affiliate Team Leaders will be there. If you go, let's meet! |
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Ad Creatives NOTE:
For existing affiliates, you banners will updated
automatically. Get
your banners for the new campaign today |
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In this section we explore how to get the most from the 1&1
affiliate program with the help of feedback from affiliates like you.
This month, we have a special contribution from podcasting
guru
and 1&1 affiliate, Paul Colligan. How the New Media Explosion Can Make You a Better 1&1 Affiliate By Paul Colligan There is no denying the impact of new media today. From Podcasting to YouTube to Joost to Video Blogs to television on the XBox, more and more people are jumping on the new media bandwagon. In the past month, the iPhone was released, Apple TV began streaming YouTube content and thousands of new first-time Podcasters will submit their show to iTunes. There are exciting times...and this should be music to the ears of any 1&1 affiliate. New media is a bandwidth hog: some video blogs and podcasts can do more than a terabyte of data transfer in a single month. Some hosts promising "unlimited bandwidth" have popped up but the promise has yet to materialize into the reliable hosing platform we've come to know and love at 1&1. And if there is anything the aspiring new media producer wants -- it's reliability. Think about it: they're going to face a 24x7 audience. Are you getting the idea yet? Several times a month I speak with aspiring new media titans who are "afraid" of high bandwidth bills. Between you and me, 99 times out of a hundred, they have nothing to worry about but for those who need an answer I have this one: "What would you say if I told you that you could get more than a terabyte of bandwidth transfer for less than ten bucks a month?" The truth is, with 1&1, it's less than five. For ten, you can get more than twice that much. It hooks them in. And I close the sale. And I collect those very generous commissions from 1&1. the best part is I handle no tech support and direct anyone with questions to 1&1's 24/7 support line. I, of course, make sure they're cookied first. And people ask me why I love new media. ;-) Paul Colligan is a 1&1 affiliate whose blog about profitable podcasting and all things new-media-related can be found at PaulColligan.com. For the latest podcast tools and tricks, subscribe to Paul's commercial-free www.PodcastToolsDirect.com-- We are always happy to help you better understand our affiliate program and our company. Here are the latest questions that have come up over the past month. Q: Last month's newsletter mentioned something about earning up to $300 per referral but I could not find that specific information. A: Yes, you can earn a $300 commission. To see our entire commission table list, visit our website at http://order.1and1.com/xml/order/Commission Q: I referred a customer to
1&1 without using my affiliate link. Can I still receive a
commission? Send your own 1&1 affiliate questions and feedback to emarketing@1and1.com |
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These tools and newsletters are completely FREE. Hint: Get these
goodies today to earn more from your website. RevenueToday.com Newsletter NEW: Free
online photo editor Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free website templates Free PDFmaker (great for making newsletters or eBooks that you can imbed
your affiliate link into) Favicon Generator - Brand your site! W3C link checker: Affilipedia: |
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NEW:
Podcast "Seven Ways the iPod Changed Marketing Forever" Website Magazine Free Revenue Magazine Practical Ecommerce Magazine Search Marketing Standard Success
Magazine 1&1 Affiliate freebies you might have missed |
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We really appreciate your continued support of 1&1 and for your interest and participation in our affiliate program. Participation in the 1&1 affiliate program is a great way to earn back all of your hosting and domain fees - many times over! Please bookmark this month's eNews, return often and tell others about our program and the value it creates for you. We will continue to bring you the latest product and affiliate tips to help you increase your traffic and your 1&1 affiliate commission earnings. Sincerely, Your 1&1 Affiliate Team (610) 560-1539 1&1 Internet Inc. |
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