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| November 2006 Issue | |||||||||||||||||||
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Dear Valued Affiliate,
Have you integrated your 1&1 tracking link or banner into you emails or website? It's never too early or too late. Our December 'Marketing Software Giveaway' mentioned below is a great reason to start or increase your promotion of your 1&1 affiliate links. Also in this issue, we will talk about "capturing" your visitors' email addresses and how to build your subscriber list. This great strategy can help you build traffic to both your site and the affiliate links you place in your newsletter or on your site.
Make sure you check out our affiliate freebies and exclusive offers in the Web Resources section.
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In this Issue:
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| 1&1 NEWS | |||||||||||||||||||
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1&1 Announcements December Affiliate 'Marketing Software Giveaway' The top selling 1&1 affiliates in December will be rewarded with the following software: First Prize (top 3 sellers): Second Prize (top 25 sellers): These tools can help you be successfull all year long. Start promoting your 1&1 links and banners NOW!
1&1 Marketing Center - Free and Inexpensive Online Advertising Tools We have once again added valuable new feature to our hosting packages
without raising the prices! The new 1&1 Marketing Center includes:: Search Advertising Offers 1&1's Search Engine Tools Google Webmaster Tools® Online Marketing Manual These valuable resources can help any site owner increase traffic to their site through both paid online advertisingand organic search engine traffic.The 1&1 marketing center makes a powerfull addition to other 1&1 site add-ons like the 1&1 Newsletter Tool, Chat Tool, and In2Site dialogue tools. |
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Spotlight
Article
Editor's Note from 1&1 Online Marketing Director, Joshua Sloan: Email can be a scary topic, after all, we all hate SPAM. Nonetheless, opt-in email marketing can be done safely and profitably. Not every visitor to your site will convert (buy/join/subscribe) on the first visit, all the more reason to get them on your mailing list. Imbedding an affiliate link to a 'recommended resource' is acceptable as long as it is relevant and useful, and more importantly, as long as the content, tips or updates you give them are quality. Over the past few issues of the 1&1 monthly Affiliate eTips and Quarterly eNews, we have talked quite a bit about the value of unique quality content as it relates to increasing free search engine traffic. Content created for email newsletters can also be archived on your site as more content rich pages that will be interesting for search engines and visitors alike. I encourage all website owners to tap into the power of email list building as a source of traffic, "conversions" and as a way to begin building unique content for your site. Both website and email content are part of your ongoing dialogue with your existing and future visitors/customers, the benefits to your traffic and conversions are just "icing on the cake". Beef Up Your Opt-In Email List With an Offer Your Visitors CAN'T
Refuse! If there is one piece of advice I would give to every business operating on the Web today, it would be this: You MUST collect the opt-in information of visitors to your web site! Why? Because if you're not constantly building your opt-in email list, you're letting MOST of your sales opportunities slip right through your fingers! I can't say it often enough! Studies have shown that it takes an average of FOUR TO SEVEN
points of contact to make a sale — and you won't make it to the second
point of contact if you don't have a way to reach your visitors after they've
left your site.
You’ll have to visit the “Marketing Tips” newsletter page to get the full article (http://www.marketingtips.com/newsletters/?article=art_july06) but let’s get right to a major part of the equation, WHERE… because getting it SEEN is half the battle! WHERE? Place your opt-in offer in the right spot and send your opt-in rates through the ROOF! Believe it or not, there are still a lot of sites that hide their opt-in offer, making it almost impossible for their visitors to find it. In fact, a 2005 MarketingSherpa study showed that only 52% of e-commerce sites have a prominent call to register on their main home page!
And on your page dedicated to exotic breeds of fish, you could offer a free eBook on "Tips and Tricks for Caring for Exotic Fish". That way, you could establish yourself as a fish expert with your potential customers at the same time as you capture their information for your marketing purposes. Final thoughts… If you are getting less than 5% of your traffic opting in to your offer, you know you need to tweak your strategy. I'll say it again: Building a successful opt-in email list is one of the most important things you can do for your online business. That's why we've spent years learning and testing how to create the kinds of opt-in offers that will have a DRAMATIC impact on your conversion rates — and your bottom line. --------------------------------------------------------------------------------------------------------------------- |
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eMarketing News & Events All the news that's fit for affiliates and online marketers to read. News: ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet Marketing studies and research
SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and resources Events: December 4 - December 7, 2006 January 21-23, 2007 *A 1&1 Affiliate Team Leader will be there. If you go, let's meet! |
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| TIPS | |||||||||||||||||||
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Ad
Creatives
Due to requests by 1&1 Affiliates, we allow you to place a 'Domain
Checker' tool on your website. You should check the 'Links and Banners' section to add this interactive
tool to your site. Did you know? Hosting products can make a great and original gift: |
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Secrets
of Success
In this section we explore questions and ideas from 1&1 affiliates like you. Since the last Affiliate eNews, a few questions have come up: Q: How can I promote 1&1 hosting as a holliday
gift?
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Tool Tips
Tools in this edition of 1&1 Affiliate eNews are completely FREE! Add these goodies to your web favorites. Web Master Tools Previous Tool Tips: Search Engine Marketing Tools Create a Googlerankings account Free website templates Free pdf maker (great for making newsletters or ebooks that you can
imbed your affiliate link into) Favicon Generator - Brand your site! |
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Web Resources
This section will feature
useful web marketing resources and freebies for 1&1 affiliates. Text Link Brokers Search Marketing Standard LogoMaker Previous Resources and Freebies: Free Trial! Revenue Magazine (for serious affiliates) Free Trial! 6 Month Practical Ecommerce Magazine James Martell's Affiliate Marketers Handbook 2006 |
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Thanks for reading this edition of the Quarterly 1&1 Affiliate eNews! We want to provide you with valuable tips and tricks to earn as much as possible. We also send out a monthly affiliate eTips newsletter packed with additional tips and resources; but you must refer at least one new customer in order to receive the monthly newsletter. Watch your Inbox for future news from the 1&1 Affiliate Team!
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