1&1
September 2006 Issue
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Dear Valued Affiliate,

Summer is over, but sales are still hot. Most affiliates are seeing a bump in referrals due to our new 25% OFF Summer campaign. Have you integrated your 1&1 tracking link or banner into you emails or website? Now is a great time, don't wait. This quarter's Affiliate eNews will show you how to build traffic to the pages which advertise your 1&1 link/banner using link building strategies. New resources and freebies have been added to help you even more. Keep your eyes open for new messages from our Affiliate Team, and don't miss out on your chance to win 2 Free webcams!

1&1 brings huge value to its customers and continue to add new features to help you sell even more.Even after implementing a tracking link or banner, you should periodically visit the 1&1 site or your 1&1 customer Control Panel to see all the great new features. Giving your site's visitor's "the latest scoop" will make them feel special and give them even more reason to click on your affiliate link or banner.

 

 

In this Issue:
NEWS
arrow Spotlight Article
arrow eMarketing News & Events
TIPS
arrow Ad Creatives
arrow Secrets of Success
arrow Tool Tips
arrow Web Resources

NEWS
September Affiliate Contest! Win two Webcams from Logitech!
Any Affiliate who makes more than ten (10) sales in the month of September will receive two (2) FREE Logitech webcams.
Get a head start in this contest, start using tips from this eNew as well as from
August's Affiliate eTips and July's eTips to secure your two web cams.

Many affiliates have already reached the ten sales and will receive two webcams. You can too! Now would be a great time to get your friends, family and site visitors to use your 1&1 link to buy domains or hosting.

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Spotlight Article
Note from Online Marketing Director, Joshua Sloan: Building links to your pages containing 1&1 affiliate links can and will help build traffic and improve search engine rankings for these pages - more traffic equals more clicks on your 1&1 link, and this means more commissions. My favorite 2 link building ideas...the sites which link to your competition's site may be good to target for link requests, and if you can't be on the top 2 pages of Google for a search term, it would be good to try and get a link from a page that is. ;-) The following Spotlight article will point you to additional Do's and Don'ts and has much to say about the right way to build incoming links to your site.

101 Ways to Build Link Popularity in 2006
By
Andy Hagans and Aaron Wall.

Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings.

Many of us have been hoping that it would go away. In Brett Tabke's 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:

What happens to all those Wavers that think Getting Links = SEO when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on "links=seo". When that goes away, the Wavers have zero to hold on to.

The pertinent questions:

1. Will link building still be very important for rankings in the medium term?
2. When will link popularity be devalued in favor of other algo elements (that are less tedious, from a webmaster's point of view)?

The answers:

1. Sorry, but link building is still going to be the SEO trump card for the foreseeable future.
2. I wouldn't hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the forseeable future they're going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.

What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn't count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors.

But please, don't fool yourself. Links that should count are still the key to rankings (in Google, at least — and MSN and Yahoo! are only a few short years behind). In that spirit, Aaron and I have created our 101 Ways to Build (and Not Build) Links in 2006. (Yeah, it just so happened that there were exactly 101!)

Oh, and mad props to our inspiration, 131 Legitimate Link Building Strategies, one of the original authority documents on link building. It was just getting a bit rusty, that's all ("Host your own Web Ring"?). Anyway, enjoy the update. It's guaranteed to be accurate until January 1, 2007. ;-)

Read more

eMarketing News & Events

News:
Marketingnewz
www.marketingnewz.com

Searchenginewatch
www.searchenginewatch.com

Events:
September 17-19, 2006
Commission Junction University*
Santa Barbara, CA

Wednesday, September 20, 2006
BTOB'S Netmarketing Breakfast
NYC, NY

Wednesday, September 20, 2006
Gender Marketing:
Toronto, Canada

Monday, September 25, 2006
US Hispanic Marketing 2006
San Diego, CA

November 6-8, 2006
adtech New York
NYC, NY

November 14-17, 2006
WebmasterWorld PubCon 2006
Las Vegas, NV

*A 1&1 Affiliate Team Leader will be there. If you go, let's meet!

TIPS
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Ad Creatives

Coming Soon! Due to requests by 1&1 Affiliates, we will soon allow you to place a 'Domain Checker' tool on your website.

Great domain features and low domain prices are a magnet to attract visitors to use this tool. It will allow someone to see if a domain is available to purchase. The results will be displayed on our site, allowing you to set your affiliate cookie in the visitor's browser.

You should check the 'Links and Banners' section to add this interactive tool to your site.

Did you know?
1&1 has a 120 day cookie for affiliates, this means when you refer a visitor to 1&1 Internet, we place a cookie which tells us they came from your specific link. You may still receive a commission if the customer purchases from 1&1 during the cookie duration. Improving the clicks you get means you "set more cookies" Simply moving your 1&1 tracking link higher on your page, or placing 1&1 related text near your banner can dramitically improve your click through rate.

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Secrets of Success

In this section we explore questions and ideas from 1&1 affiliates like you.

Since the last Affiliate eNews, a few questions have come up:

Q: Can I use the 1&1 Website Builder to make an Affiliate website or landing pages?
A: Yes! You can paste code directly into your document without having to know HTML and you can edit the keywords and page description for each page separately.

Q: Do I have to replace the current 25% off banner with another one when the offer ends?
A: No! When the offer ends, we will replace the banner with a new offer banner of the same size. The new banner will automatically show on your page without the need for you to grab new code.

Q: Do you have news content that I can use in my news section on my website or pages?
A: Yes! Feel free to use our press releases (
http://press.1and1.com) and link to our main website using your Affiliate Link

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Tool Tips

Tools in this edition of 1&1 Affiliate eNews are completely FREE!

Link Popularity Check
http://www.widexl.com/remote/link-popularity/index.html

Search Engine Marketing Tools
http://www.marketleap.com/siteindex

Previous Tool Tips:

Create a Googlerankings account
http://googlerankings.com/positiontracking/

Free website templates
http://www.oswd.org/

Free pdf maker (great for making newsletters or ebooks that you can imbed your affiliate link into)
http://www.pdf995.com/

Favicon Generator - Brand your site!
http://www.favicongenerator.com/

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Web Resources

Add these goodies to your web favorites! This section will feature useful sites and freebies for site owners and 1&1 affiliates.

Make sure you take advantage of the free magazine subscriptions and other give aways.

Free search engine optimization newsletters
http://www.free-seo-news.com/index.php
http://www.axandra.com

$50 in Free PayPerClick Advertising from Looksmart.com
http://info.looksmart.com/one?synd=eml_dede_082806

Free Trial! Revenue Magazine (for serious affiliates)
http://www.zinio.com/delivery?issn=1549-7615&of=PIfree&bd=1&rf=I&1

Free Trial! 6 Month Practical Ecommerce Magazine
http://www.practicalecommerce.com/1and1/

James Martell's Affiliate Marketers Handbook 2006
SAVE $50 and get a free video tutorial when you Order Here!

 

 

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Thanks for reading this edition of the Quarterly 1&1 Affiliate eNews! We want to provide you with valuable tips and tricks to earn as much as possible.

Watch your Inbox for future news from the 1&1 Affiliate Team!

Jesse Bouman and the entire 1&1 Affiliate Team

(610) 560-1539

1&1 Internet Inc.
701 Lee Road Suite 300
Chesterbrook, PA 19087
emarketing @ 1and1.com

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