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| February 2007 Issue | |||||||||||||||||||
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| Greetings Valued Affiliate, It’s snowy here in Philadelphia, but 1&1 affiliate sales are still hot as more affiliates compete for the 3 day trip to Spain we are giving away. Read more below. We had the pleasure of meeting many 1&1 affiliates at the Affiliate Summit conference last month (see affiliatesummit.com). We will be sure to let you know about other ongoing events and opportunities to meet with us in the coming months. In this February issue, learn more about our current America’s Cup Affiliate Competition. We are excited to also announce some new updated commissions are coming! Domains are still a topic on many of our affiliate’s minds, so our Spotlight article will help you gain even more insight into the world of domain names. This month’s Spotlight Article can be used on your website or in your own emails or newsletters, as long as you don’t alter it, so don’t miss it! Add the article to a web page containing the 1&1 Domain Look-up tool, and you have got something that will really help your site’s visitors (and your own sales.)
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In this Issue:
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| 1&1 NEWS | |||||||||||||||||||
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January February Affiliate Sales Competition Ends Soon! (ends February 28)
The three winners will meet members of the United Internet sailing team, mix ‘n mingle with some of the top 1&1 affiliates from U.K., Germany, France and the U.S., tour beautiful Valencia, Spain and have the opportunity to view the world’s most sophisticated yachts up-close. Visit the website for more details and terms and conditions. Download the 1&1 America's cup screen
saver: View a Google video posted by one of
our America's Cup attendees from last year: Make sure to check all your links and banner placements to ensure that you have the best chance to join us in Valencia for an experience of a life time. Feel free to ask us for anything that may help you increase your sales and get you closer the top 3, we will be happy to help you where we can, feel free to send us a link to the websites where you display 1&1 banners or text link for us to review and if needed give optimization feedback. Current Campaign News: With the launch of our new data center we have launched a massive print campaign in the major computer magazines, this means lots of your visitors already know about us, and it is an easy choice to click on your ad or banner. New products, new features:
COMING SOON: New Commissions! |
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The Connection between Domains and a First Class Marketing Strategy By now most professionals and journalist have released their year-end reviews and predictions for the upcoming months. Having the opportunity to review such articles as those run on DNJournal.com, DomainNameWire.com and Sedo.com, 2007 is expected to bring increased growth and recognition to the domain industry. Statistics show the primary domain market (new registrations) and secondary market saw phenomenal growth in 2006. Tim Schumacher of Sedo noted “2006 was certainly a very exciting year for the domain name business. We saw a strong boom in all areas including registration, PPC/parking, buying and selling, but the fire was definitely fueled by the secondary market.” While 1&1 continued to be a leader in hosting and primary registrations, contributing to the number of registered domains soaring passed 100 million, the secondary domain market experienced record sales as well. Business owners and investors have been picking up hot domains including Wifi.com for $225,000 and CheapGifts.com for $90,000. Noise was made when Vodka.com changed hands for $3 million to Russian Standard. Businesses and affiliate marketers are only beginning to realize the benefit of integrating domains into their global marketing strategy. Domains provide an easy way to drive targeted campaigns online, to increase brand awareness and strengthen industry presence. Russian Standard (Vodka.com) and buyers of more modest domains sales including Yellow.info (2,750 USD), WebHoster.info (4,000 EUR) and WebBuilder.co.uk (4,700 GBP) are including domains in their marketing strategy. They see domains as a way to drive natural qualified traffic to their websites. Christian Kalled, Director of North American Brokerage for Sedo.com, remarked “it is clear that brand holders and brand builders will continue to explore and invest in the domain industry because they have discovered, along with the rest of us, that domains are inextricably tied to search, and that search is a highly effective vehicle for successful marketing. What’s more, it is the ONLY advertising channel that is truly global in scope.” More and more internet users are arriving at websites through direct navigation (directly typing a domain name into their web browser) as opposed to first using a search engine. Research from WebSideStory Inc’s StatMarket division, a web analytics company, noted that greater than two-thirds of users arrive at a website via direct navigation. With such an astonishing number it’s no wonder businesses are looking for ways to catch traffic to drive to their site. Companies can be seen investing in many variations of their company name, including a diverse array of extensions (.com, .us, .net etc) misspellings and descriptive terms. Fortune 500 company Barnes and Noble built a portfolio of domains directing them to their brand domain barnesandnoble.com. Their portfolio includes:
In addition to direct navigation owning the right domains (a diversified domain portfolio) has also proven lucrative for both search engine optimization and search engine marketing. Using a descriptive domain name often influences SE ranking. Domains are proving their effectiveness by increasing click through rates associated with search marketing campaigns. For companies interested in driving quality traffic to their site, using a targeted and descriptive domain in their search market efforts has been known to increase click-through rate and conversions. This works especially well for newer companies and affiliate advertisers with a goal to drive a lot of qualified traffic to their website. With Yahoo! moving in the direction of Google Adwords and basing their cost per click on keyword and ad performance, having a higher click-through-rate could mean lower costs per click in your search marketing efforts. While many companies are only beginning to see the advantages of domains, investors have been active on the secondary domain market for over 15 years. Many own diverse portfolios of hundreds and even thousands of domains and put them to work earning revenue through affiliate programs and/or partnering with domain parking programs such as Sedo to monetize the traffic of their unused domains (For a tour of domain parking visit: SedoParking.com). Investors and businesses are constantly diversifying their domain portfolios, buying and selling domains on the secondary market. Great domains now for sale include hostmaster.com, hosting24.com and domains123.com. Over 6 million more quality domains listed for sale by owner can be found at Sedo.com. The number of monthly visitors and domain’s page rank are included on many listing pages. With domains for any budget and industry, companies small and large
are taking advantage of the power of domains and catching more
traffic (watching their traffic soar). Building a domain portfolio
of generic,
descriptive, and abbreviated terms is the easiest way to get
your affiliate program or new business off the ground. |
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eMarketing News & Events All the news that's fit for affiliates and online marketers to read. Stay up to date with the latest news about affiliate marketing, search engines, email and other issues which can affect your online marketing success. News: ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet Marketing studies and research
SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and resources Events: February 21, 2007* February 28, 2007 March 5-8, 2007 March 20-22, 2007 April 10-13, 2007 June 12-13, 2007 June 19-22, 2007 *A 1&1 Affiliate Team Leader will be there. If you go, let's meet! |
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| TIPS | |||||||||||||||||||
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Text links embedded in your website copy are a great way to use your
link several times. Did you know? Domain name promotion is an easy way (and free) to drive traffic to
your website? You should check the 'Links and Banners' section to get the HTML code you need to add this interactive tool to your site. Please let us know if you need help. Here is what the Interactive Domain Checker looks like: |
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Secrets
of Success
In this section we explore questions and ideas from 1&1 affiliates like you. Since the last Affiliate eNews, here are a few new questions which have come in from our readers: Q: Am I allowed to advertise my website which contains
1&1 banners and the domain look up tool on CraigsList.org? Q: Where can I find the affiliate program FAQ on
the 1&1 website? |
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Tool
Tips and Resources
These tools and newsletters are completely FREE. Hint: Add these goodies
to your web favorites and grab them today. RevenueToday.com Newsletter: Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free website templates Free PDFmaker (great for making newsletters or eBooks that you can
imbed your affiliate link into) Favicon Generator - Brand your site! W3C link checker: Affilipedia: |
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Affiliate
Bonuses
New! First 5 affiliates to email us your positive comments/feedback about this newsletter will get the following free software: Domain Name Analyzer Pro and Watch My Domains Pro from $98 value! Please use the Subject Line: 'Newsletter Feedback' when sending your
comments to mailto:emarketing@1and1.com
and include your full name and email address so that we can notify you
if you win this freebie. Grab the 2006 1&1 exclusive offers: |
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Thank you for your continued participation in our program. We hope you will watch for future editions of this newsletter. We will continue to bring you the latest product and affiliate tips to help you increase your affiliate earnings. Don’t forget, we want to take you to Valencia, so keep selling even in the final days of the contest! Your 1&1 Affiliate Team 1&1 Internet Inc. |
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Time
to kick-up those last minute sales! You could win an amazing travel
prize in the 1&1 America's Cup Affiliate Competition!
1&1 Internet competes for world's oldest sport trophy: the 2007
America’s Cup and we will be taking 3 lucky winners with us to
Spain. |
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