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| December 2006 Issue | |||||||||||||||||||
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Dear Valued Affiliate, In addition to this month's article, make sure to grab the special offers and bonuses we give you as our special 'Thanks'. In 2006, affiliates like you helped us to grow to number 6 out of 24,000 web hosts - and in less than 3 years! Missed last month's issue? Click here.
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In this Issue:
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| 1&1 NEWS | |||||||||||||||||||
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1&1 Announcements January February Affiliate Sales Competition
The winning affiliates will receive a 3 day expense paid trip to Valencia, Spain for the final stage of the pre-regattas April 2007. The three winners also meet members of the United Internet sailing team, mix ‘n mingle with some of the top 1&1 affiliates from U.K., Germany, France and the U.S. and have the opportunity to view the world’s most sophisticated yachts up-close. Visit the website for more details and terms and conditions.
December Affiliate 'Marketing Software Giveaway' The top selling 1&1 affiliates in December will be rewarded with the following software: First Prize (top 3 sellers): Second Prize (top 25 sellers): If you are contacted as a winner of our December software contest, please reply to us within seven days to claim your price.
Current Campaign News HOT!!! 50% discount valid for the first 6 months of any newly ordered 1&1 Internet, Inc shared hosting plan, minimum contract 1 year. Offer ends January 31, 2007. Our graphical ad creatives are updated to reflect this newest offer. Increase your conversion rate or click through rate of any content on your website or in emails used to promote us. Always tell your visitors or referrals about our latest greatest offer. |
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Spotlight
Article
Editor's Note from 1&1 Online Marketing Director, Joshua Sloan: The topic of buying links is a controversial one, with opinions on both sides of the fence, for the moment I will stay in the middle. Because we often get questions about it, this month's tips from TextLinkBrokers.com may help you know how to go about it in the right way. As of right now, Google's engineer Matt Cutts says, "“The best links are not paid <snip>–the best links are earned and given by choice.” Our September newsletter offers some guidance about the best ways to organically build incoming links to your site. Another informative source is www.linkbuildingwiki.com Matt expounds further that: "Reputable sites that sell links won’t
have their search engine rankings or PageRank penalized–a search
for [daily cal] would still return dailycal.org. However, link-selling
sites can lose their ability to give reputation (e.g. PageRank and
anchortext)" Notice
he says 'can', not 'will', I guess Google is the final arbitrator. According to Google anyway, buying links should done for traffic building or for buzz, not for SEO (search engine optimization). Various link brokers might disagree. Do other engines follow the same policy/algorithm as Google? Unlikely, but be cautious and smart about buying links. Purchased links can indeed build traffic to your site, and even sales, if the sites linking to you are sending good quality visitors who are interested in what your site has to offer. Caveat emptor - buyer beware. Everything works, but not equally well for every site. Sometimes a purchased link can help search rankings, sometimes not. Results will certainly vary. A marketer's mantra is TEST, TEST, TEST... Text Links, Search Engine Traffic and Affiliate Revenue How Do Text Links Help Me Rank Higher In The Search Engines? Link popularity is the most significant factor that Google and other search engines use to evaluate and rank your site based on its keywords. There are a number of different link popularity elements including the quantity, quality and relevance of inbound links pointing to your site. Getting text links from popular sites will increase your link popularity, and will definitely help boost your site’s organic search rankings and increase your traffic and sales. Over the past few years, the search engines began placing additional value on links coming from relevant sites. It is important to obtain category relevant links. For example, a web host site does well with links from other web hosts, domain sites, web development sites and others that would naturally link to a web host site. If you sell dog food, you will want to find links from hobby, pet, and dog sites. How Long Does It Take the Links to Improve My Site’s Rankings? The newest significant factor that the search engines use to rank and to determine how much value to assign a link is “Link Age”. The longer your links are up the more valuable they become. Links that go up and then go down quickly are a sign of unnatural link practices. Whether you get your links organically or through a paid broker, the longer the link points to you from a quality site, the better! Link Buying Tips #1 – Only Buy Links on Sites Relevant To Yours Do your homework. We suggest spending time in our inventory searching for keywords that you know are relevant to your industry first and then start searching through the various relevant categories. After all, how relevant could a link from a technology site be if your site sells dog food... #2 – Use Your Primary Keywords in the Anchor Text of Your Links The anchor text, also known as link text, is the actual text used in the links that point to your site. Include your primary keywords in the link anchor text pointing back to your site. The search engines look at the link text of your incoming links to help determine what your site offers (i.e. content). Optimize the anchor text of your links and you will definitely see an impact on your rankings. Note, do not overuse the same link text and keywords. Your links will look unnatural if they all have the same anchor text. #3 – Leave Your Links Up Long Enough for Them to Achieve and Maintain Your Rankings Natural links tend to stay up over a long time or permanently. The longer a site links to you, the better chance that the link could help you in the search engines. #4 – Track Your Keyword Rankings by Using Search Engine Ranking Software There are many commercially available tools, or if you are lucky enough to have 1&1 as your host, they even provide and EasySEO tool in the '1&1 Marketing Center' that can help you track your organic ranking for your primary keywords. A qualified text link broker can help guide you to the best sites that can generate good traffic and increase your incoming links. Ready to try link buying? As a special offer to 1and1.com affiliates, please click here to receive a limited time 10% off your purchase.
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eMarketing News & Events All the news that's fit for affiliates and online marketers to read. Stay up to date with the latest news about affiliate marketing, search engines, email and other issues which can affect your online marketing success. News: ReveNews - Affiliate portal and newsletter MarketingSherpa.com - Premium Internet Marketing studies and research
SEO news - Weekly search engine optimization news Marketingnewz - Assorted marketing headlines Searchenginewatch - Top search engine news MediaPost - Professional online marketers news and resources Events: January 21-23, 2007 January 25, 2007 February 13-16, 2007 March 5-8, 2007 April 10-13, 2007 *A 1&1 Affiliate Team Leader will be there. If you go, let's meet! |
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| TIPS | |||||||||||||||||||
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Ad Creatives Increase the conversion of any banner add by placing text near the
banner giving your visitors a reason to click your banner, for
example: we use this host......, we by our domains from...........,
support our website click here..........., Still Hot!! You should check the 'Links
and Banners' section to add this interactive
tool to your site. Did you know? Hosting products can make a great and original gift: |
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Secrets
of Success
In this section we explore questions and ideas from 1&1 affiliates like you. Since the last Affiliate eNews, a few new questions have come in: Q: Are there any books about affiliate marketing
that are written with the beginner in mind (like a manual). Holiday Quick Tip! Increase Sales with PayPal Businesses get an average sales lift of 14% by accepting PayPal.1
If you have an eShop, grow your sales this holiday season and start
accepting credit cards and international payments with PayPal — it's
easy and affordable. Add PayPal to your site in two easy steps. 1 Q1 2006 PayPal phone survey of small and medium sized businesses doing a minimum of $120,000.00 USD in annual online sales.) |
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Tool Tips
Tools in this edition of 1&1 Affiliate eNews are completely FREE! Add these goodies to your web favorites. Web Master Tools Search Engine Marketing Tools Create a Googlerankings account Free website templates Free pdf maker (great for making newsletters or eBooks that you can
imbed your affiliate link into) Favicon Generator - Brand your site! |
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Web Resources
This section features useful web marketing resources and freebies for 1&1 affiliates. During 2006 we have secured an impressive collection of freebies and special offers. We want to bring you the most recent ones, but also all the ones from previous editions that have been extended or kept active especially for our affiliates just like you. Revenue Magazine Axandra Text Link Brokers Link Building Wiki Search Marketing Standard LogoMaker Previous Resources and Freebies: Free Trial! 6 Month Practical Ecommerce Magazine James Martell's Affiliate Marketers Handbook 2006 |
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Thanks for a terrific year and for your continued participation in our program. We hope you will read our future editions of this newsletter and we will continue to work with you to increase your affiliate earnings. Happy holidays! |
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Win
an amazing travel prize in the 1&1 America's Cup Affiliate Competition!
1&1 Internet is sponsoring Team Germany in the ultimate yacht race – the
2007 America’s
Cup. |
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